Patrick and Michael shared their experiences about AI

At this year’s ITB Company event, I kept hearing people say, ‘AI will transform the travel industry.’ But honestly, I couldn’t disagree more. I know what we mean by it and the intention is good: But let`s change the way we talk about it: ๐ฌ๐š๐ฒ๐ข๐ง๐  ๐€๐ˆ ๐ฐ๐ข๐ฅ๐ฅ ๐ฆ๐š๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ ๐๐จ ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐จ๐ฏ๐ž๐ซ๐ง๐ข๐ ๐ก๐ญ ๐ข๐ฌ ๐ฆ๐ข๐ฌ๐ฅ๐ž๐š๐๐ข๐ง๐ . It’s not just about AI; it’s about people and us using AI to make things happen.

I`m not a coder. I`m not a Tech Guy. I`m a C-Level Consultant and Board Member. And I care about AI Fluency? Why? Because 30 years ago we missed to become fluent in Excel et al – and some still suffer.

๐–๐ก๐ฒ ๐›๐จ๐ญ๐ก๐ž๐ซ?
 Because everything’s getting more complicated, technology is moving fast, and it’s offering us amazing chances to do better. But we feel overwhelmed. That’s where tools like ChatGPT, Copilot, and Gemini come inโ€”they’re here to help.

๐–๐ก๐ฒ ๐š๐œ๐ญ๐ข๐จ๐ง ๐ฆ๐š๐ญ๐ญ๐ž๐ซ๐ฌ?
We’ve got to get real here. Change comes from action, not from sitting back and hoping AI will fix everything for us. Patrick and Michael โ€“ the previous speaker shared their experiences of real doing!

Patrick Andraeย from HomeToGo talked about what they’ve learned from trying out language models, andย Michael Giangrandeย from Google shared how generative AI and hyper-personalized AI travel agents are going to change our travel bookings and experiences.

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